Tin tức


13/02/2019, 14:23

Marketing Solutions

a. Advertiser & Publisher Content Management Platform (Google DFP / AdExchange)
The Google Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way.
ICOM is one among only 05 companies in Vietnam who are provided with AdX/DFP platform. Our team has worked closely with Google, exchanges and technology partners to identify opportunities in trafficking quality media, dynamic allocation and publisher profiles.
With long experience in online advertising, ICOM will help businesses by:
- Consulting and offering the best online advertising solutions
- Set up advertising campaign specifically for different business areas
- Monitoring and reporting the results of marketing campaigns to suit the advertising purpose
With a team of professional staffs who have many years of experience in the domain of online advertising, always working hard for passion, ICOM is ready to support and consult for customers 24/7.
b. Business Intelligence Platform

Big Data is growing so fast that Software AG, Oracle, IBM, Microsoft, SAP, EMC, HP and Dell spent more than $ 15 billion on data management and analytics companies. In 2010, the Big Data industry is worth more than $ 100 billion and is growing at a rate of 10 percent per year, twice as fast as the overall software industry. In the Business Intelligence platform, ICOM combine users' behaviors collected by Google systems with ICOM's data to build Big Data.
Big Data is used to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment; turn those insights into well-designed products and offers that delight customers; and deliver those products and offers effectively to the marketplace.